Search Engine Marketing
SEM - Search Engine Marketing
The goal of SEM is to promote a website’s visibility using paid search, contextual advertising, and organic search rankings.
What is SEM?
A System google has developed to assist you in marketing your products and services in Google Search Engine and Its affiliate sites.
It is paid media where advertisers bid on specific keywords that when typing in, their ad will be shown.
SEM allows us to take advantage of online advertising, showing our ads to the right people, in the right place, and at the right time. It is known by various names viz Inorganic Marketing, PPC, CPC, but popularly as Google Ads. The platform is the most suitable for local businesses.
Where do you see ads?
On digital marketing platforms. Like Google, YouTube, Google AdSense approved websites, Google’s Display Network (GDN), Gmail, Google Map, and Play-Store Apps
Why Search Engine Marketing?
Because google ads work faster than SEO, that is, it gives results in a short span of time.
By SEM we can achieve higher reach by specifying detailed targeting audiences. Thus increasing brand awareness too.
SEM allows us to reconnect the people who already visited our website.
It is a cost-effective and performance measurable advertising media platform.
SEM is a pull marketing platform that users have already made their minds and intention to buy products and services. Thus It will definitely help you drive a lot of paid traffic to your business.
How Search Engine Marketing assists your business?
- Help increase your business brand awareness on its giant network.
- It will help you target your niche audience.
- Generate immediate results and exposure.
- The consistent source of traffic helps you meet your sales target at an economic cost.
- SEM will help to reconnect previously interacted people with your business.