Search Engine Optimization

search engine optimization

SEO - Search Engine Optimization

What is SEO? 

Search Engine Optimization is the practice of increasing the quality and quantity of traffic to your website by organic search results. Search Engine Optimization is the process of bringing organic traffic to your website and getting your website on the top of SERP by using popular keywords. It is one of the widely used techniques that provide websites fast reachable.

Why SEO? 

SEO bounds to give you the best ROI than any other marketing techniques. It refers to the improvement of unpaid results, excludes direct traffic, and the purchase of paid placements. 

Search Engine Optimization, Optimizes your web content. A good practice of SEO improves the user experience and website usability.

How does SEO work?  

SEO wants to provide the best service for their users, meaning that delivering the results on search engine pages that are not only quality but also relevant to what the searcher is looking for. In order to do this, search engines will crawl the different websites to better understand what the site is about. 

This helps them deliver more relevant results to those who are searching for certain topics.

The search engine will scan the site to determine How easy it is to navigate and read, rewarding user friendly sites with higher rankings on SERP.

Types of Search Engine Optimization:  

There are the activities that help your website get founded by the search engines whenever somebody searches for particular keywords or Key phrases relevant to your site.

Two Types: 

1) On-Page SEO: 

Activity performed on the website according to SEO perspective. They are the needed changes on your website.

It is the practice of optimizing web page content for search engines and users. Includes optimizing:  Meta Title, Meta description, Header tags, Permalinks, In-bound Links, Out-bound Links, and URLs.

2) Off-Page SEO: 

Activity performed outside the website to improve SEO. They are the needed changes outside your website. It refers to the activities that you or others do away from your website to raise the ranking of the page with search engines.

How Search Engine Optimization benefits?

  • Brings organic traffic to your website.
  • Get your website on the top of the SERP using popular keywords.
  • Provides websites fast reachable.
  • Increases the quality and quantity of the traffic on your website.
  • SEO improves brand credibility and Trust.
  • It will grab local traffic to your website.