Social Media Marketing

social media marketing

SMM - Social Media Marketing

What is Social Media Marketing?  

Social media marketing is the use of social media platforms to promote products or services and connect with your targeted audience to build your brand, increase sales, and drive website traffic. It deals with advertisements on various social media platforms on your social networks. 

The Platform includes Facebook, Instagram, YouTube, LinkedIn, Twitter, Quora, etc. It is a platform for running paid Social Media campaigns to achieve various objectives.

SMM gives results in a short span of time.

Benefits of SMM:  

1) Brand Awareness: 

Your business presence will help you gain exposure to potential customers. Running advertisements on social media helps make your brand.

2) Drive website traffic: 

You can increase online visits by posting links of website landing pages across social media. Thus you will get a lot of traffic to your website.

3) Targeted advertising: 

We can specifically target potential customers. It saves money. We have various targeting options.

a. Basic targeting – It includes targeting age, gender ad locations.

b. Advance targeting – That is targeting people on the basis of various parameters.

c. Interest-based targeting

d. Behavioral targeting

4) Generate business leads and Boost Conversions: 

Running ads on social media will help generate business leads. Thus increase sales. It also boosts conversions.

5) Monitor and improve: 

We can monitor our content and make improvements. We can understand what content works best through insights. So, there is a lot of scope for improvements. 

6) Track the audience: 

In paid media marketing we can actually analyze and track the audience. It will help us understand their behavior. 

What are the objectives for which we run social media ads?  

Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Lead Generations, Messages, Conversions, Catalogue Sales, and Store Traffic. 

We focus on: 

  • Running an effective and quality campaign.
  • Developing a social media strategy for your business.
  • Reaching the right audience, at the right place at the right time.
  • Community Engagement.
  • Audience Behavior, Reports, Analysis.
  • Achieving the best Return On Investment.